Public Brand Identity
Role: Art Director
Team: Martin Grasser - Creative Director
Federico Para - Typographer
James Heredia - Motion Design
Team: Martin Grasser - Creative Director
Federico Para - Typographer
James Heredia - Motion Design
Identity for a new fin-tech investing platform looking to modernize and democratize the stock market. Inspired by the diversity of voices and collaborative culture, Public’s identity was built to represent an exchange of ideas and a platform for growth.
Social—Inspired by chat bubbles the mark represents the social elements of Public’s brand.
Investment—The notion of starting small and growing is reflected in the mark’s two dot composition.
Community—Public’s platform is built with community in mind so that people can learn, share, and connect with others.
OOH Campaign by WORKS Studio